Plumbing Website Design: Generate Service Calls
Plumbing customers usually find you during a crisis. Water is leaking. A toilet is overflowing. The water heater has stopped working and someone needs a shower. They are searching on their phone while standing near the problem. Your website has seconds to convince them to call you instead of the next plumber down in the […]
Ghost Guide: Publishing Platform for Creators
Ghost occupies interesting territory in the CMS market. Where WordPress tries to be a platform for everything, Ghost focuses specifically on publishing. Blogs, newsletters, and content businesses. This focus produces a different experience than general-purpose alternatives. For writers, publishers, and content creators considering their platform options, Ghost offers advantages that broader platforms cannot match. It […]
Shopify Apps: Extend Your Store’s Functionality
Shopify comes with strong core features but not every feature every store needs. Reviews. Loyalty programs. Advanced product options. Live chat. Countdown timers. Currency converters. The list of things stores might want extends far beyond what Shopify includes by default. The Shopify App Store fills these gaps. Thousands of apps add functionality to stores. Some […]
WordPress Security Plugins: Protect Your Site
WordPress security plugins are one of the most important tools for keeping WordPress sites safe. The core WordPress software includes basic security, but the volume of attacks against WordPress sites requires additional protection. Security plugins provide that additional protection. The market has several options. Each has different strengths. Choosing the right one for your situation […]
Salon Website Design: Book Appointments Online
Salons live and die by the appointment book. An empty chair costs revenue. A booked calendar means the business is working. Your website should be actively contributing to that booked calendar by showing off your work, communicating your services clearly, and making booking as easy as tapping a button. The techniques for building an effective […]
Sanity Guide: Structured Content Platform
Sanity takes a different approach to content management than most CMSs. Where other platforms provide fixed structures with some flexibility, Sanity treats content as data that can be structured however you need. The result is significant flexibility for teams building sophisticated content operations, at the cost of more setup work. For development teams building content-driven […]
Shopify Abandoned Cart Recovery: Recover Lost Sales
Cart abandonment is one of the most frustrating aspects of running an e-commerce store. Customers show real interest by adding products to their carts. Then they leave without buying. Industry averages put abandonment at around 70%. That means 7 out of 10 potential sales walk away at the finish line. The good news is that […]
Essential WordPress Plugins for Every Site
Most WordPress sites benefit from the same core set of plugins regardless of what the site is about. Security. Backups. SEO. Performance. Analytics. These functions matter for a personal blog and matter equally for an e-commerce store. The specific plugins might differ based on preferences, but every site needs each function covered. This piece covers […]
Restaurant Website Design: Menus, Reservations, & More
Restaurant customers want answers quickly. They are hungry or about to be. They want to see your menu, confirm your hours, get your address, and book a table if that fits their plans. When your website makes any of these things hard to find, they move on to another restaurant that makes them easy. That […]
Contentful Guide: API-First CMS
Contentful is one of the pioneers of the modern headless CMS movement. Since launching in 2013, it has become one of the most established platforms for teams building sophisticated content operations. Large enterprises use it. Major brands use it. It has grown from an interesting alternative to a mainstream enterprise choice. For teams considering headless […]